F.Y.B.M.M

SEMESTER-I

  • Effective Communication Skills
  • Fundamentals of Mass Communication
  • Introduction to Computers
  • Introduction to Economics
  • Introduction to Sociology
  • Landmark Events in History of World, India & Maharashtra.

SEMESTER-II

  • Effective: Communication Skills - II
  • Introduction to Media Psychology.
  • Introduction to Literature
  • Principles of Management
  • Principles of Marketing
  • Political Concepts & the Indian Political System

SEMESTER-III

  • Introduction to Media Studies
  • Introduction to Creative writing
  • Understanding Cinema
  • Introduction to Public Relations
  • Introduction to Culture Studies
  • Advanced Computers

SEMESTER-IV

  • Introduction to Advertising
  • Introduction to Journalism
  • Print Production & Photography
  • Radio & Television
  • Mass Media Research
  • Organizational Behaviour

Advertising (Specialization)

SEMESTER-V

  • Copywriting
  • Media Planning & Buying
  • Consumer Behaviour
  • Brand Building
  • Advertising in Contemporary Society
  • Advertising Design (Project paper)

SEMESTER-VI

  • Financial Management for Marketing & Advertising
  • Agency Management
  • Advertising & Marketing Research
  • Legal Environment & Advertising Ethics
  • Principles & Practices of Direct Marketing
  • Contemporary Issues
  • Digital Media

Journalism (Specialization)

SEMESTER-VII

  • Reporting
  • Editing
  • Journalism & Public Opinion
  • Features & Opinion
  • Indian Regional Journalism
  • Newspaper & Magazine Making (Project paper)

SEMESTER-VIII

  • Press Laws & Ethics
  • Business & Magazine Journalism
  • Internet & Issues in Global Media
  • News Media Management
  • Contemporary Issues
  • Digital Media