BMM - Bachelor of Mass Media
It was in 1999, Rizvi College started the undergraduate course in Mass Media, the first of its kind in the country, which has a national recognition for excellence and facility.
The course enable students to find their place among a burgeoning class of media professionals, not merely as multi-skilled technicians, but as individuals with a sound theoretical understanding of the larger social context within which the media industry functions. The department has surely prepared competent professionals in the fields of advertising and journalism by instilling also a right sense of intellectual probing and responsibility.
Experienced professors and qualified professionals teach all of the mass media classes, placing strong emphasis on individualized attention and real-world experience.
Teaching methods at our department include lectures, case studies, seminars, business games, simulation exercises, mini projects, unstructured group work, peer learning and field visits in the name of In-plant Training and Industrial Visits. The BMM specializes in Journalism and Advertising.
The Journalism program prepares students to pursue careers in print media as reporters, copy editors, and editors.Some graduates enter the field of public relations as media or community relations specialists, while others utilize their background to prepare for careers in law and urban studies.
The Advertising program prepares students to pursue careers in Advertising and Management, as well as in the government as media specialists. Some utilize this background for careers in marketing, promotions, and sales. Students are encouraged to do internships related to their disciplines.
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